Pandora in a few words

One of the world’s three largest jewellery brands in 2009 measured by estimated retail revenue, present in more than 40 countries across six continents.

Well positioned within the affordable luxury segment of the fine jewellery market offering modern, high quality, hand finished products.

The collectible charm bracelet is our cornerstone product and fosters repeat purchases and customer loyalty. It is complemented by a growing range of other collections consistent with our core values of affordable and collectible jewellery.

Scalable vertically integrated supply chain with a lean cost structure underpinning our high margins and competitive edge.

High growth with sales and EBITDA growth of 82% and 102% between 2008 (12 months adjusted) and 2009 and an EBITDA margin of 45% in 2009.


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