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30 years

of PANDORA

For the past 30 years, PANDORA has been committed to making high quality jewellery accessible to all the unique women of the world. Many facets, stories, moments and desires make each woman who she is – and make her beautiful. PANDORA seeks to inspire individuality in all women, and to help them tell their own stories. To commemorate 30 years of celebrating women, PANDORA invites you to take a closer look at a history rich with passion and pride.

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The very beginning

The story of PANDORA began in 1982, when a man with a vision changed the face of jewellery forever. In a small jeweller’s shop in Copenhagen, Denmark, Per Enevoldsen and his wife Winnie took the first steps towards their dream: To make quality jewellery accessible to women all over the world. No one could have imagined that the little shop in its modest surroundings would lead to a new era in modern jewellery.

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Hand-finished, genuine materials

Craftsmanship is at the heart of PANDORA. From the first tentative sketch to the completed piece, quality and attention to detail are ingrained in PANDORA’s DNA. Skilled goldsmiths and silversmiths carefully consider every facet and feature of each piece of jewellery. Genuine materials are finished by hand, combining century-old techniques with modern concepts and beautiful design.

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A dedicated design team

PANDORA has an in-house team of passionate designers who dream up and bring to life each piece of unique jewellery. They pride themselves on an unfaltering commitment to creating jewellery that is both modern and classic, enabling women across the world to express their own individuality. PANDORA’s designers Lone, Lisbeth, Lee and Mads feel extremely proud to know their designs are worn daily by women who wish to share their stories and celebrate life.

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The bracelet is born

A PANDORA charm bracelet is not a fashion item – it is a personally designed piece of jewellery that tells your unique story. In 1999, the iconic PANDORA bracelet concept was created. The first 15 charm designs went on sale in Denmark in 2000, and after two short months stores were nearly sold out and demanded to order more. Ten of the original charms are still part of the collection today, including the silver strawberry.

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Beyond bracelets

PANDORA's feminine universe of jewellery is made for you to create and combine. With a wealth of charms, bracelets, rings, earrings, necklaces and pendants, there are endless possibilities for you to express your personal style and to suit any occasion.

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An international presence

PANDORA’s passion has always been to make affordable, high-quality jewellery available to all the women of the world. After becoming a well-loved brand in Scandinavia, PANDORA started to expand internationally – first to the USA in 2003, to Australia and Germany in 2004 and to the UK in 2005. Today there are more than 10,000 PANDORA retailers in over 65 countries across six continents.

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One million friends

Everyone has a story to tell, and PANDORA has been inviting women to share their unforgettable moments on Facebook since 2009. The interest and involvement from fans has been overwhelming, and not a day passes without new stories to share, questions to answer, topics to discuss and friends to meet. In December, 2011 PANDORA welcomed the 1 millionth fan, and more are joining every day.

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A dream come true

Per and Winnie Enevoldsen, the founders of PANDORA, hoped that one day there would be a PANDORA jewellery store on every high street of the world. Not only has their dream come true – every day, women all over the world continue to be inspired to share their stories and express their individual style. Millions of women enjoy membership benefits in the fabulous PANDORA Club. There is always something exciting to look forward to with PANDORA – sign up today to gain access to sneak-peeks and all the latest news.

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