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6 Very Good Reasons

To Choose Pandora

Something special for every occasion

The extensive range of PANDORA jewelry is a treasury of gift ideas for all women and occasions. With charms, bracelets, rings, earrings, necklaces and pendants, she can keep expanding her PANDORA collection with everlasting moments to match her style, and the combinations are endless. PANDORA jewelry will make the perfect gift for someone you care about – it is unique and special, just like her!

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A unique bracelet concept

With the world famous PANDORA bracelet concept, you can add a chapter to the story of her life with a small charm, each one representing an unforgettable moment. There are more than 600 different charms to choose from, and you can always find one to match the special occasions in her life.

Create & Combine

Hand-finished from genuine metals

Top quality, genuine metals, unique design and affordable? PANDORA Jewelry is just that. We make an effort to make PANDORA jewelry for everyone and for all kind of moments. We pay attention to details and that shines through - all the way to the eyes of the wearer.


Join the PANDORA Club and enjoy the benefits

Never miss a birthday, anniversary or special occasion. Sign up and get helpful occasion reminders and special offers for Club members only.

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30 years of unforgettable moments

For the past 30 years, PANDORA has been committed to making high quality jewelry accessible to all the unique women of the world. Many facets, stories, moments and desires make each woman who she is – and make her beautiful. PANDORA seeks to inspire individuality in all women, and to help them tell their own stories.


You can find us everywhere

With over 10,000 PANDORA retailers across the globe, you'll have no problem getting your hands on the perfect gift. Use the Store Locator to find your nearest retailer, and come see all the beautiful possibilities in person.

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