Identifying Authentic PANDORA Products
PANDORA provides a universe of hand-finished and modern jewelry made from genuine materials, primarily solid sterling silver and 14 or 18 k gold with gemstones, stones, cultured pearls, glass and wood. Even though we do our utmost to ensure that our jewelry is easily identifiable through key markings, it can be difficult for you as a consumer to tell the difference between PANDORA products and copies, because copies might carry similar identifiers.
While the presence of these key markings does not guarantee authenticity, looking for these key markings is one of the first steps you can take to ensure that the products you purchase are in fact authentic PANDORA products.
Check the maker's mark to identify the origin of the jewelry
A maker's mark is a US term for a stamp indicating the origin of jewelry. The standard marker's mark on PANDORA jewelry is "ALE", which stands for Algot Enevoldsen, the father of PANDORA founder, Per Enevoldsen. You will always see "ALE" stamped on our jewelry, except on some of our smallest pieces. The UK equivalent to maker's mark is sponsor's mark, and the Danish equivalent is responsibility mark.
Some countries require other specific jewelry stamps, and PANDORA does of course live up to these requirements by adding additional stamps to our jewelry in these countries.
Check the quality mark to establish the purity of the metal
The term quality mark is the standard term in the US and the equivalent of hallmark in the UK and fineness mark in Denmark. At PANDORA, we stamp our jewelry with quality marks to indicate the metal's purity and to guarantee that the metal is genuine.
All our sterling silver jewelry is stamped with a capital "S" for silver, followed by the purity stated as pure silver parts per thousand: S925 (92.5% pure silver).
All our gold jewelry is stamped with a capital "G" for gold, followed by the purity, stated as pure gold parts per thousand in the gold alloy: 14k: G585 (58.5% pure gold) or 18k: G750 (75% pure gold).
The quality marks on PANDORA jewelry manufactured before June 2011 only contain numbers, not letters.
If you question the authenticity of a product or retailer, contact your local PANDORA office or send an email to our global Brand Protection team at firstname.lastname@example.org.