Privacy Policy


PANDORA A/S ("PANDORA") respects the privacy rights of the user of the ‘Where will life take you?’ app (the “PANDORA App”) and recognizes the importance of protecting the information collected about them.

By accessing and using the PANDORA App you are accepting the content of this Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By submitting your information you consent to the use of that information as set out in this policy.

Information that we may collect

PANDORA may collect and process the following data about you:

  • information you provide when you enter the PANDORA App
  • information you provide to us via third parties such Facebook
  • if you contact us to report a problem with the PANDORA App or for technical or customer support, we may keep a record of that correspondence or conversation
  • information that you upload to or share through the PANDORA App or by using the PANDORA App
  • details of your access and use of the PANDORA App including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers and for internal marketing analysis purposes. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.


A cookie is a piece of information, which is stored by your web browser to track your behavior on our web sites. Most browsers accept cookies automatically. If your browser does not accept cookies, you may still navigate on our web sites. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Please see our Cookie Policy for more information about the cookies we use on this website.
If you register with us or continue to use our site you agree to our use of cookies.

Please note that our advertisers may also use cookies, over which we have no control.

Where we store your data

The data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, electronic direct marketing. By submitting your personal data, you agree to this transfer, storing and/or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

PANDORA will never sell or rent your personal details to any third party, including marketing companies save as we provide in this Policy.

Keeping information secure

PANDORA may employ third party business partners to collect personal information on PANDORA's behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by PANDORA to comply fully with the PANDORA Privacy Policy.

We are committed to protecting the security of your personal information. We have in place a level of security appropriate to the nature of the data and the harm that might result from a breach of security. Where we have given you (or where you have chosen) a password, which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses of the Information

We may use information held about you in the following ways:

  • to ensure that content from our sites is presented in the most effective manner for you and for your computer
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
  • to carry out our obligations arising from any contracts entered into between you and us
  • to allow you to participate in interactive features of our service, when you choose to do so
  • to notify you about changes to our service
  • to administer and maintain our records
  • to allow you to participate in interactive features of our site when you choose to do so
  • to verify your identity and to respond to any query you may raise with us
  • your information may be used by us for the purpose of research and statistical analysis and internal customer service monitoring
  • we may use your data to contact you for market research purposes

The period of use of the personal data supplied by you will not be longer than we deem necessary but may, be unlimited.

Disclosure of your Information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets
  • If PANDORA A/S or substantially all of either or their assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or the directions of the Court or any other body of competent jurisdiction; or to protect the rights, property, or safety of PANDORA A/S, our employees, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction
  • We may engage the services of other parties for dealing with various matters in connection with the PANDORA App and the services provided through the PANDORA App. The providers of such services may have access to your personal data.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at or at the postal address set out at the end of this Privacy Policy.

You may have certain rights in relation to the information that we hold about you. These rights include the rights set out below:

  • You are entitled to have access to your personal data. You may request by writing to us (at the address given below), details of your information which we hold and the purposes for which it is held. We will provide this information within 40 days of your request, subject to any routine processing continuing between that time and the time of response. If possible under applicable law, we may charge you a reasonable fee for this information.
  • You are entitled to request that we stop using information about you for the purpose of direct marketing (i.e. the communication to you (by whatever means) of any advertising or marketing material)
  • You are entitled to require us to ensure that no decision taken by or on behalf of us and which significantly affects you is based solely on the automated processing of your information, for the purpose of evaluating such matters as, for example, your creditworthiness, reliability or conduct; and
  • You are entitled to require a correction of errors in the personal information held about you. If we disagree that information is inaccurate you are entitled to apply to ask the court for an order that such erroneous information be rectified, blocked, destroyed, or erased.

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will, where appropriate, notified to you by e-mail.

Further questions

If you have any further questions, comments or requests regarding this privacy policy please visit the Contact section on and send us an e-mail at Alternatively, you can send a letter to:

Hovedvejen 2
2600 Glostrup